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A dental practice, East of England
£460 of ad credit, sitting unclaimed
* ONE ACCOUNT, ONE AUDIT *
Emergency campaign15% CONV, CAPPED
Bid strategyWRONG FOR GOAL
Ad credit found£460.00
Payment widget3 BOOKINGS STUCK
Source: ARIM audit of a dental practice ad account, 2026. Findings proof, not a results claim.
This one started as an audit of an account someone else had built. We found a winning campaign being starved of budget, the wrong bid strategy for the goal, and a broken payment widget silently holding three recoverable booking deposits.
We're not citing a performance number here on purpose: this is what a takeover audit found, not an ongoing result. The next dental case study gets published once the numbers earn it, same rule as everywhere else on this page.