Legal
Privacy Policy
Last updated: March 2026
Who We Are
ARIM is a website analytics and conversion optimisation consultancy based in Cambridge, United Kingdom. We help businesses understand where their websites lose customers and how to fix it.
Contact: maher@arim.uk
What Data We Collect
When you visit our website
- Pages you visit and how long you stay (via PostHog analytics)
- Your device type, browser, and approximate location (country level)
- How you arrived at our site (e.g. search engine, direct, referral)
When you contact us
- Your name and email address (when you email us)
- Your name and scheduling details (when you book a call via Calendly)
What we do NOT collect
- We do not collect payment information through this website
- We do not use advertising cookies or trackers
- We do not sell, share, or trade your data with any third party
How We Use Your Data
- To understand how visitors use our website and improve the experience
- To respond to your enquiries and schedule consultations
- To send you information about our services (only if you've asked us to)
Analytics & Cookies
We use PostHog for website analytics. PostHog is a privacy-focused analytics platform that can be self-hosted. We use it to understand page views, user flows, and general usage patterns.
When you first visit our site, you'll see a cookie consent banner. You can choose to accept or decline analytics cookies. If you decline, no analytics data is collected from your visit.
We also use essential cookies to remember your theme preference (light/dark mode) and cookie consent choice. These are strictly necessary and do not track you.
Third-Party Services
- Calendly — for scheduling calls. Subject to Calendly's Privacy Policy
- PostHog — for analytics. Subject to PostHog's Privacy Policy
- Vercel — for website hosting. Subject to Vercel's Privacy Policy
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Withdraw consent at any time
To exercise any of these rights, email us at maher@arim.uk. We will respond within 30 days.
Data Retention
Analytics data is retained for 12 months. Contact information is retained for as long as we have an active business relationship, or until you request deletion.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.