The diary has gaps. The ads bill never does.
You can see the bookings. You can't see which ones the marketing brought in, and neither can the agency sending you the invoice.
Proof
A dental practice, East of England
£460 of ad credit, sitting unclaimed
We audited an account someone else had built: a winning campaign starved of budget, the wrong bid strategy for the goal, and a payment widget silently holding three recoverable bookings.
Full case study and method →* ONE ACCOUNT, ONE AUDIT *
Emergency campaign15% CONV, CAPPED
Bid strategyWRONG FOR GOAL
Ad credit found£460.00
Payment widget3 BOOKINGS STUCK
Source: ARIM audit of a dental practice ad account, 2026. Findings proof, not a results claim.
Pay per qualified lead. Audited, not asserted.
"Qualified lead" isn't our opinion: the definition sits in the contract, and every billed lead is traceable in the dashboard.
* THE PATIENT PIPELINE *
1 Ads built around treatments and urgency
2 Lead verification you can check
3 Watchtower monitoring
4 A report your practice manager can read
Monthly base£200
Per qualified lead£10
A qualified lead: a verified booking completion, form submission, or tracked call of 30 seconds or more, from paid traffic, bot-filtered and deduplicated.
Leads below the agreed floor? You pay the base fee only
Our income depends on leads arriving, which is exactly how you want your agency's incentives pointed.
Asked by principals and practice managers.
Start with the free audit
48 hours, written report, yours to keep.
If your current setup is leaking nothing, you'll know for certain and it cost you nothing.