Every figure below comes from a client dashboard or ad account we run. Clients stay anonymous until they choose otherwise; the numbers don't change either way.
An Indian restaurant, Cambridgeshire
£13,825 from £263.88 of ads
Search ads on order-intent keywords, ad copy mined from the restaurant's own reviews, and person-level tracking from click to completed order. June was the best month so far.
Exported from the live dashboard. Client name redacted.
A restaurant, Suffolk
£5,083 from £457 of ads
Not every month is 52x, and we'd rather show you a normal one. This is what a solid, repeatable month looks like on this account: £457 in, £5,083 tracked back, every order visible in the dashboard.
A dental practice, East of England
47.5 conversions at £12.49 each
This one started as an audit of an account someone else had built. We found a winner being starved, the wrong bid strategy for the goal, and a broken payment widget silently holding three recoverable booking deposits. Fixing what already existed got the account to 47.5 conversions at £12.49 each in a month.
Google Ads assigns fractional credit when a conversion involves several ads. That's why the count shows a half. We report it as the platform reports it.
Orders from people who arrived through a paid click, matched person-level, counted per calendar month. Defined in the contract.
Repeat submissions, bots and double-counted sessions are stripped before anything is reported or billed.
Every client can open the same dashboard we bill from. It is the contractual source of truth.
If we can't source a figure to a real account, it doesn't get published. That's why there are three case studies here and not thirty.
Clients are named only after they sign a consent form. Until then: real numbers, real geography, no identities.