ARIM

Analyse • Recommend • Implement • Measure

Your funnel is leaking money.
We find and fix the leaks.

You're spending on ads but can't explain what actually converts. Marketing says one number, product says another. We fix that.

GA4 has 50 reports

Nobody trusts any of them

Users drop off somewhere

You don't know where or why

CAC is a mystery

Every team calculates it differently

What we've fixed

4% → 12%

Conversion rate

$3 → $0.50

Cost per lead

+$100k

Revenue in one season

Find My LeaksSee the Proof

For fintech and e-commerce teams with £5k+/month ad spend

The Problem

You have the data. You just can't use it.

You're running ads. Traffic comes in. Some people convert, most don't. You have GA4, maybe PostHog, maybe Amplitude. Dashboards everywhere.

But you still can't answer basic questions: Which campaigns actually make money? Where exactly do users drop off? Why do they leave? What should you fix first?

Marketing has one set of numbers. Product has another. Finance has a third. Everyone's looking at different reports and nobody trusts any of them.

This is the leak. Not one hole - dozens of small ones across your tracking, your funnel, your campaigns. Money draining out while you argue about which report to believe.

What We Do

Find the leak. Fix it. Prove it worked.

Not dashboards. Not monthly reports. Actual fixes that move your numbers.

Step 1

Study behaviour, not just traffic

We watch what users actually do. Screen recordings, event flows, drop-off points. Not pageviews - behaviour. Where they hesitate, where they rage-click, where they leave.

Step 2

Find where money is being wasted

We map your funnel and calculate what each drop-off costs you. Then prioritise fixes by impact - what will actually move revenue, not what's easiest.

Step 3

Fix it - not just recommend it

We spec the changes and work with your team to ship them. Tracking fixes, UX tweaks, campaign adjustments. We don't throw documents over the wall.

Step 4

Prove the impact

We measure before and after. Conversion rate, CAC, revenue per visitor. Not vanity metrics - the numbers that hit your bank account.

What You Get

The result is simple

One number for conversion

Not "it depends" - an actual conversion rate that everyone agrees on, from ad click to revenue.

Real CAC by channel

Not what Meta reports - what it actually costs to acquire a paying customer, per channel.

Clear priorities

A ranked list of what to fix, based on impact. No more guessing or arguing about what matters.

Changes that ship

Not recommendations you can't implement. Specs, support, and if needed, hands-on help to get it live.

Why This Works

Not another growth consultant

Behavioural analytics depth

We study what users actually do - not just traffic numbers. Screen recordings, event flows, drop-off patterns.

Pre-conversion focus

Most analytics stops at "they left." We find out where, why, and what would make them stay.

Implementation capability

We don't just advise. Tracking fixes, UX specs, light dev work - we ship what we recommend.

Complex domain experience

Regulated products, multi-step onboarding, compliance flows. We've done it in insurance. Complexity doesn't scare us.

Maher Salimboev

Founder, ARIM

Product manager and data analyst who's shipped in regulated fintech and scaled high-volume funnels. Not just built reports - implemented tracking, redesigned journeys, and measured the impact. 3x conversion improvement on insurance onboarding. 6x CAC reduction on seasonal e-commerce.

Proof

Two examples. Real numbers.

These aren't testimonials. They're what actually happened when we found and fixed the leaks.

FintechInsuranceRegulated

Online Insurance Platform

Uzbekistan

The Situation

Online insurance platform with multiple product lines. Complex onboarding forms for heavily regulated products. Marketing spending but couldn't tell which campaigns converted.

The Problem

4% conversion rate. Users dropping off mid-form but nobody knew where or why. Expensive products ($500+ average) weren't selling at all. Marketing couldn't attribute conversions properly.

What We Did

Implemented analytics and studied user behaviour for weeks. Identified exact drop-off points. Redesigned the onboarding flow - moved complex questions to later stages. Fixed tracking to attribute conversions properly.

Results

4% → 12%

Conversion rate (3x)

$0 → Revenue

$500+ products now selling

E-CommerceHigh VolumeSeasonal

Education Consultancy

Edwork

The Situation

Seasonal education business. 5-month peak season with $5,000/week ad spend. 10,000+ daily visitors during peak. Needed to maximise conversions in a short window.

The Problem

$3 cost per lead. 2,000-3,000 customers per season. Previous website couldn't handle traffic. Manual processes killing staff productivity. No clear view of which ads worked.

What We Did

Built custom platform with multi-step forms and CRM. Implemented tracking and daily funnel analysis. Added auto-calling for abandoned leads. Weekly iterations based on data.

Results

$3 → $0.50

Cost per lead (6x)

10,000+

Customers (5x)

+$100k

Additional revenue

What made the difference

Daily measurement

Not monthly reports. Daily tracking of what changed and why.

Weekly iterations

Ship small changes fast. Learn. Adjust. Not big redesigns after 6 months.

Focus on behaviour

Studied what users actually did, not just traffic numbers.

FAQ

Questions you probably have

How long does an audit take?

4-6 weeks. We need time to study your data properly, not just pull reports. Week 1-2 is tracking audit and setup. Week 3-4 is behaviour analysis. Week 5-6 is findings and prioritised recommendations.

What if our tracking is broken?

That's usually where we start. Fixing broken tracking is part of the audit. You can't optimise what you can't measure.

Do you replace our agency?

No. We don't run your ads or manage your campaigns. We tell you which ones work and which don't, so your team or agency can make better decisions.

What access do you need?

GA4, PostHog/Amplitude (if you have it), ad platform dashboards, and ideally screen recording tools. We'll tell you exactly what we need upfront.

What if you find nothing wrong?

Then your funnel is already optimised and we'll tell you. But in 3 years of doing this, that's never happened. There's always something leaking.

Do you work with businesses outside the UK?

Yes. We work remotely with fintech and e-commerce businesses globally. Time zone overlap matters more than location.

How to Work With Us

Two ways. Start with the audit.

Most clients start with the Conversion & CAC Audit. After that, you can implement on your own or continue with ongoing support.

Start here

Conversion & CAC Audit

4-6 weeks, one-time

£2,000 - £4,000

We diagnose your acquisition system. You walk away knowing exactly where money is leaking and what to fix first.

Tracking audit - what's broken, what's missing
Funnel mapping with drop-off analysis
Real CAC by channel (not reported)
Prioritised action list with expected impact
Implementation specs for top 3 fixes
Book Audit Call
After audit

Growth System Operator

Monthly, ongoing

£1,500 - £2,500/month

We stay involved. Continuous improvement in conversion and CAC. Someone who owns the growth system so you don't have to.

Weekly funnel and campaign review
Prioritised experiment list
Spec creation for changes
Implementation support with your team
Monthly deep analysis report

Start with the Audit first

Discuss Ongoing Work

Need implementation help?

Tracking setup, UX changes, light CRM/automation work - we can handle that too. Priced separately per project, not bundled into the retainer. We'll discuss if it makes sense during your call.

This is for you if

  • You're fintech or e-commerce with 5,000+ monthly visitors
  • You're spending £5k+/month on ads
  • You don't know your real CAC or conversion rate
  • Your dev team can ship changes within 2 weeks
  • You want fixes, not just reports

This is not for you if

  • You're pre-revenue or have almost no traffic
  • You just want dashboards, not recommendations
  • Your dev team is blocked for 6+ months
  • You're not willing to change based on data

Let's find your leaks.

30 minutes. We'll look at your current situation and tell you honestly if we can help.

Book a Call

Or email maher@arim.uk

ARIM

Find the leak. Fix it. Prove it.

Maher Salimboev

Cambridge, United Kingdom

maher@arim.uk